Project: Event Promotion
On’s event series “Point2” celebrates the marathon season with a four-day program of events hosted by and for the NYC’s creative and running communities.
We worked with in conjunction with artist Lucy Hardcastle, who helped craft the event’s visual identity based on the immersive experience she created for the space.
Credit to Luke Kurbalija, Lucy Hardcastle, Evan Murphy
Along with OOH, email invites, social posts, and a NYT ad, I headed our instore collaboration with the JD Sports store in Time Square. They provided a series of unique screens to advertise the event both within the building and the storefront.